This book is a big disapointment. The begining chapters have some useful information, but much of it can easily be found on the web. The 220 franchises they list have no supporting information on why theyre the best. The information they provide seem like condensed versions of the franchisors flyers.
The first section of the book provides good basic council if you are early in the process. The majority of the book lists franchise opportunities by category. This may be very helpful in narrowing down what might be appealing based on individual preferences.
I was hopping to get a book containing information on 220 franchises that had been rated "best" by some criteria. This book does not attempt to do that. It gives pretty good information on 220 franchises, but it makes no claim that they are best by any standard. In the introduction to the information on the 220 franchises, the book states the franchises "..represent a wide variety of franchise opportunities. Chosen to provide a sampling of the many types of franchising opportunities available...". This is not what the title leades the buyer to expect and is not what I wanted to buy.
