---
title: "A Framework for Marketing Management, Second Edition"
url: https://architect-books.com/A_Framework_for_Marketing_Management_Second_Edition_0131001175
description: "A Framework for Marketing Management, Second Edition, by Philip Kotler, ISBN 0131001175 in the Architect Books catalogue."
---

# A Framework for Marketing Management, Second Edition

[Architect Books](https://architect-books.com/)

[Browse the catalogue](https://architect-books.com/l-1005-1.html)

Philip Kotler

- **Author line**Philip Kotler
- **Released**01 November, 2002
- **ISBN**0131001175
- **Binding**Paperback

## Reader notes

### A very good marketing book...

This is a very good book for those that dont have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.

### Compact, authoritative guide to marketing management

From the guru of marketing, this concise work covers all the essentials of how to manage marketing planning, strategy and tactics. Informative diagrams and tables clarify key points and guide the reader through important principles. A valuable tool for marketing students--and a worthwhile overview for any marketing exec.

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