A Framework for Marketing Management, Second Edition
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A Framework for Marketing Management, Second Edition
by Authors:
Philip Kotler
Released: 01 November, 2002
ISBN: 0131001175
Paperback
Sales Rank: 264,298
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List price:
$103.33
Our price:
$103.33
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| Book > A Framework for Marketing Management, Second Edition > Customer Reviews: |
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Average Customer Rating: 
A Framework for Marketing Management, Second Edition >
Customer Review #1:
A very good marketing book...
This is a very good book for those that dont have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
A Framework for Marketing Management, Second Edition >
Customer Review #2:
Compact, authoritative guide to marketing management
From the guru of marketing, this concise work covers all the essentials of how to manage marketing planning, strategy and tactics. Informative diagrams and tables clarify key points and guide the reader through important principles. A valuable tool for marketing students--and a worthwhile overview for any marketing exec.
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A Framework for Marketing Management, Second Edition >
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