A Smile in the Mind
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A Smile in the Mind
by Authors:
Beryl McAlhone
Released: 13 August, 1998
ISBN: 0714838128
Paperback
Sales Rank: 221647
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List price:
$35.00
Our price:
$22.05
(You save: $12.95)
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| Book > A Smile in the Mind > Customer Reviews: |
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Average Customer Rating: 
A Smile in the Mind >
Customer Review #1:
 Desert island book
Ive been doing (and reviewing) graphic design for three decades now, and this is the one book that I recommend every designer have on his or her shelf. Why? Because it not only contains some of the wittiest design from the last couple of decades, but it takes a good stab at explaining what made it witty in the first place. Interestingly, you quickly learn that what makes design witty is pretty much the same thing that makes it innovative. If youre intent on mastering the art of graphic design, or if, like Paul Rand, you just want to know what youre doing, this is your book. Personally, if I were stuck on a desert island and could only have one book, this would be it. A delight from start to finish.
A Smile in the Mind >
Customer Review #2:
 Not that witty, really
A nice design book. But what the authors describe as wit is simply design with a message in it. I mean, they classify the Shell logo as visual wit! The best genuine wit is on page 56; the front cover of "Designer" magazines Money Issue. A bank manager, pictured behind his desk with Thurberesque simplicity of line, tells a pen-and-copperplate-engraved image of a designer that hes "ridiculously overdrawn". If youre interested in visual wit look at advertising, not design. Get a British DandAD annual from the 80s or 90s.
A Smile in the Mind >
Customer Review #3:
3.5 stars for a worthy referencial work
this book has an awesome collection of works by hot shot designers plus the receipe for their displayed idea. this adds significant amounts of life and meaning and fun into this book. however, i cite it as a reference because most of the designed works in it are frozen in the past and will most likely need a rejuvenation process before long. the only timeless part in that book is the wit section. this is something a designer must have to stay afloat in a continuously steeper competition. my rating goes for this only. again, 90% of the featured designs are the now dusty images of pentagram, the partners and the like. actual design doesnt look like this anymore. if thats what youre looking for, check out books by Metadesign, or Bruce Mau.
do i advice you to get this book? if youre a designer, YES because our past is a rough draft for a better future and theres no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
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A Smile in the Mind >
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