Alexey Brodovitch

 

Alexey Brodovitch
Alexey Brodovitch
by Authors: Kerry William Purcell
Released: 31 October, 2002
ISBN: 0714841633
Hardcover

Sales Rank: 171,416
List price: $75.00
Our price: $51.00 (You save: $24)
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Alexey Brodovitch > Customer Review #1:
In Need of Inspiration? Brodovitch is THE Fix

Alexy Brodovitch is one of the best art directors of the 20th Century. This book is worth every penny because it really allows you to see his work in the same scale that he created it at. Thus when you are looking at a magazine spread from the master, you are seeing it full size - and not as a little pretty icon that decorates too many design annuals. In addition there are examples of his raw layouts, which really let you see a genius at work. This book is a must for any fan of graphic design, photography and fashion.

Alexey Brodovitch > Customer Review #2:
Master of American Advertising Design

This book represents one of the very few studies of one of the masters of American advertising and graphic design. Brodovitch served as mentor to such photographic luminaries as Irving Penn and Richard Avedon, and his distinctive and very modernistic style of layout and use of the grid are exemplary. He was integral to magazine design in the middle of this century, and yet has fallen into relative unknown. Unreasonably so. Any student of graphic design, its design or current practice, would do well to own this book. In this age of busy, frantic graphic pages, Brodovitchs work reflects a serene, yet knife-edged clarity.

 
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